Top 5 Phone Companies Dominating Africa’s Market and Earning the Most in Q3 2023
The success of phone companies in Africa highlights their adept navigation of the complex market landscape on the continent. These companies have not only prospered but have also played a transformative role in connecting and empowering communities by providing affordable and diverse products, investing in robust network infrastructure, implementing localized marketing strategies, and maintaining a customer-centric approach.
PulseNets brings you the list of the top 5 phone companies that generated the highest revenue in Q3 2023, as reported by the global research firm Canalys.
Transsion secured the highest market share in Q3 of 2023.
The mobile telecommunications industry in Africa has experienced significant growth, with leading companies demonstrating unparalleled ingenuity in adapting to the unique challenges and opportunities presented by the diverse and dynamic African market.
A recent report by Canalys, a global research firm published on December 18, 2023, revealed that the African smartphone market witnessed a second consecutive quarter of strong recovery in Q3 2023. The report highlighted the smartphone companies that made the most money during this period, using their market share as the basis for ranking.
One key strategy employed by these phone vendors to gain substantial market shares involves understanding the cultural nuances and socio-economic climate of the continent. This includes collaborating with local influencers, tailoring advertising content to resonate with diverse communities, offering value-driven phones, and forming strategic partnerships with local businesses. These efforts not only enhance brand loyalty but also contribute to a deeper understanding of the market, enabling more effective product positioning.
Here are the phone companies that have leveraged these strategies to gain the largest market shares in Africa in Q3 2023:
(Note: The data in this list represents figures for Q3 of 2023 and not the entire year.)
Top 5 Phone Companies Making the Most Money in Africa, Q3 2023:
| Rank | Phone Company | Shipments (millions) | Market Share (%) |
|---|---|---|---|
| 1. | Transsion | 8.6 | 48% |
| 2. | Samsung | 4.6 | 26% |
| 3. | Xiaomi | 1.9 | 11% |
| 4. | Oppo | 0.8 | 4% |
| 5. | Realme | 0.6 | 3% |
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(Note: Xiaomi estimates include sub-brands POCO and Redmi. Transsion includes Tecno, Infinix, and iTel. Oppo excludes OnePlus. Percentages may not add up to 100% due to rounding.)
