7 Steps To Better YouTube Marketing And Grow Your Channel

YouTube is currently the second largest search engine and with over a billion hours of watch time it automatically becomes one of the best marketing platforms in the world.

YouTube marketing is very important if you want to grow your channel and make profit from it. Here I will show 7 easy steps you can take that will help your YouTube channel grow and help make money from YouTube marketing.

1. Choose A Specific Niche For Your Channel

Now before you create a YouTube channel for a professional use, you must choose a niche for your channel. A niche will help you focus on a particular topic and help you get a particular target audience. There are lots of topics you can choose from ranging from sport, food, entertainment, health, politics, etc.

Carving a niche for your channel and having a particular theme will help drag traffic to your channel with constant and regular visitors. It can also attract companies and organizations with a similar niche or theme to reach out to you for advert or possible partnership on a project.

2. Engage With Your Audience

Engaging your audience is very important, it helps you to know what your audience wants as they will use the opportunity to tell you what they want and expect from your channel. Basically YouTube is a platform for communication and you pass information to your audience every time you post a video and it is expected that you sometimes allow your audience to pass some information to you as well. Communication is two way and that is why it is very important.

Feedback is very important as visitors will use the comment box to pass information they want to get to you and if you don’t engage them by responding to their comments, you risk the chance of losing your visitors. YouTube rewards channels with good engagement with their audience in the form of likes, shares, comments, and watch time. So, ensure to connect with your audience and respond to their comments and feedback (as much as possible) to keep them fully engaged.

3. Stand Out From Other Channels

Branding is a key component in the marketing industry. Branding your YouTube channel will help it stand out from other channels. Your channel name, channel logo, appealing thumbnails, detailed and professional description must be unique and easily identifiable by your audience.

It is important to note that the overall look and feel of your channel matters a lot including the quality of your content. Branding most times attracts the audience to your channel but the quality of your content will make them subscribe to your channel and make them visit your channel again.

4. Promote Videos On Other Social Media Platforms

If you want to improve your YouTube marketing I strongly advise that you promote your channel on other social media platforms like Facebook, Instagram, Twitter, etc. These social media platforms have a huge followership and regular users. So Social media presence is very important. Technology has also made it easy so you can cross-promote on other social media platforms.

You can also upload teasers of your YouTube content on other social media platforms and attach the link of your YouTube video to it, which will increase traffic on your channel. This will also help to increase your chances of getting more subscribers. You can also write about it on your blog if you have any. Your friends can help you share the link of your channel with their friends to help you increase traffic.

5. Make Use of Great Video Thumbnails

Thumbnails have a great impact on your video especially on YouTube, as people are most times moved by what they see. Have you heard something known as clickbait? It is proven to be one of the best techniques to increase the traffic and click-through ratio (CTR) on your videos. However, always remember that clickbait helps make your audience curious enough to see the video and not appreciated as much as the quality of the video itself.

It is also important to note to that thumbnails can make your content stand it appears on any search engines when users search on a topic that’s related to a content on your channel

6. Post Frequently And Consistently

Once users get subscribed to your YouTube channel, it means that they are like the content of your channel but you want them to continue visiting your channel. But How? One answer to this is to upload interesting and educational videos frequently. For example, if you have a teaching channel and you have a series of lectures on a particular topic, make sure you post regularly to keep your audience glued to your channel until the end of the topic if not, they may lose interest and can switch to some other channel to get the answers to their queries. That’s why I advise optimal upload frequency should be used depending on the feedback of the viewers.

7. Ask For Subscriptions

Lastly, asking and pushing the viewers to subscribe to your channel will increase the chances of them getting engaged with your channel for the rest of their lives. This is very important as they will be notified whenever you upload videos to your channel. Remember, never pay for your subscribers as it will not only drive your audience and engagement with your real subscribers but also it will hurt the authenticity of your account in the long run and can be blacklisted by YouTube. Asking your viewers to subscribe to your channel will definitely increase your followers.

Also Read: How To Make Money With Affiliate Marketing Programs In Nigeria

Conclusion

YouTube marketing is profiting but doesn’t come easily. There is enormous work to be done. You have to follow all the 7 steps to better YouTube Marketing and grow your channel instructions if you must succeed with your channel. Also you should apply for Google AdSense so you can make money online.