Meta to launch WhatsApp business owners’ verification badge

Meta, a global tech firm, plans to launch a verification badge for WhatsApp businesses soon.

Meta’s VP of business messaging, Nikila Srinivasan, confirmed the development on Wednesday.

The firm said it will soon begin to make it possible for businesses to receive verification from Meta to help users know they are chatting with the right business.

Accordingly, to become ‘Meta verified’, businesses must demonstrate their authenticity to Meta and, in return, receive a verified badge, enhanced account support, and impersonation protection.

The firm, through its Vice President, said, “For businesses interested in signing up, Meta Verified will come with additional premium features including the ability to create a custom WhatsApp page that is easily discoverable via a web search, and multi-device support so multiple employees can respond to customers. We’ll begin testing Meta Verified soon with small businesses using the WhatsApp Business app before introducing it to businesses on the WhatsApp Business Platform in the future.”

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Also, the firm announced the launching of Flows, a feature that will allow businesses to offer the full range of their services without the user leaving the chat.

It said, “With flows, businesses can provide rich menus and customizable forms that support different needs. We’ll make Flows available to businesses worldwide using the WhatsApp Business Platform in the coming weeks.”